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PREORDER — ESTIMATED RELEASE: NOVEMBER 2027
The full, unfiltered story of building Hook & Flanker.
This book tells the journey of Hook & Flanker from day one — how a small idea grew into a rugby lifestyle brand known across the UK. Written quarter by quarter, it’s a real-time reflection on the highs, lows, lessons, and turning points from the first five years in business.
You’ll follow the story from our very first sale to scaling up, building a community, launching new designs, and navigating the messy, rewarding world of entrepreneurship. It’s part business diary, part personal memoir — and fully transparent.
The book covers everything from 2019 through to the end of 2026, with release planned for mid to late 2027. Whether you're a supporter of the brand, an aspiring founder, or just curious about what it really takes to build something from scratch — this is for you.
PREORDER — ESTIMATED RELEASE: NOVEMBER 2027
The full, unfiltered story of building Hook & Flanker.
This book tells the journey of Hook & Flanker from day one — how a small idea grew into a rugby lifestyle brand known across the UK. Written quarter by quarter, it’s a real-time reflection on the highs, lows, lessons, and turning points from the first five years in business.
You’ll follow the story from our very first sale to scaling up, building a community, launching new designs, and navigating the messy, rewarding world of entrepreneurship. It’s part business diary, part personal memoir — and fully transparent.
The book covers everything from 2019 through to the end of 2026, with release planned for mid to late 2027. Whether you're a supporter of the brand, an aspiring founder, or just curious about what it really takes to build something from scratch — this is for you.
This product is part of our commitment to conscious design.
This product is part of our commitment to conscious design.
Stitched with purpose.
Worn with pride.
Worn with pride.
































































Proudly worn by 4,416 rugby fans 🏉